Base of the Pyramid

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  • Hall, J., Matos, S., Sheehan, L. and Silvestre, B. (2012), Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion?. Journal of Management Studies, 49: 785–812. 
  • Kistruck, G.M., Webb, J.W., Sutter, C.J., & Bailey, A.V. 2015. The double-edged sword of legitimacy in base-of-the-pyramid markets. Journal of Business Venturing, 30: 436-451.
  • Kistruck, G.M., Webb, J.W., Sutter, C.J., & Ireland, R.D. 2011. Microfranchising in base-of-the-pyramid markets: Institutional challenges and adaptations to the franchise model. Entrepreneurship Theory and Practice, 35(3): 503-531.
  • Karanda, C., & Toledano, N. (2018). The promotion of ethical entrepreneurship in the third world: Exploring realities and complexities from an embedded perspective. Business Horizons61(6), 881-890.
  • London, T. and Jager, U (2019). Cocreating with the base of the pyramid. Stanford Social Innovation Review (Summer): 40-47.
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  • London, T. 2011. Building better venture with the base of the pyramid. In London, T. & Hart, S. (Eds). Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. Upper Saddle River, NJ: FT Press. pp. 19-44.
  • London, T. and Esper, H. 2013. Building a scalable business with small-holder farmers in Kenya: honey care’s beekeeping model. Ann Arbor, MI: WDI Publishing (formerly Globalens) Case GL1-429-313D.
  • Mramba, N. R. (2015). The conception of street vending business (SVB) in income poverty reduction in Tanzania.
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  • Webb, J.W., Morris, M.H., & Pillay, R. 2013. Microenterprise growth at the base of the pyramid:
  • A resource-based perspective. Journal of Developmental Entrepreneurship, 18(4): 1350026 (20 pages).
  • Webb, J.W., Pryor, C.G., & Kellermanns, F.W. 2015. Household enterprise in base-of-the-pyramid markets: The influence of institutions and family embeddedness. Africa Journal of Management, 1: 115-136.
  • Webb, J.W., Kistruck, G.M., Ireland, R.D., & Ketchen, D.J.  2010. The entrepreneurial process in bottom of the pyramid markets: The case of multinational corporation/non-government organization alliances. Entrepreneurship Theory and Practice, 34(3): 555-581.