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Base of the Pyramid

Base of the Pyramid

D. E. Adenutsi (2009). "Entrepreneurship, job creation, income empowerment and poverty reduction in low-income economies," Munich Personal RePEc Archive, vol. 29569, pp. 1-21. https://ideas.repec.org/p/pra/mprapa/29569.html
Archer, Geoffrey R., Lois Fearon, Sarah Proctor and Jen Vagg (2013). Mushrooms as a Viable Product for Poverty Alleviation in Tanzania. University of Michigan GlobalLens ID# 1-429-333. Available at https://www.researchgate.net/profile/Geoff_Archer/publication/329991328_Mushrooms_as_a_Viable_Product_for_Poverty_Alleviation_in_Tanzania/links/5c27eceaa6fdccfc70712e6a/Mushrooms-as-a-Viable-Product-for-Poverty-Alleviation-in-Tanzania.pdf
Brixiova, Z. (2010). Unlocking productive entrepreneurship in Africa's least developed countries. African Development Review, 22(3), 440-451. http://www.heart-resources.org/wp-content/uploads/2015/09/16_Brixiova-2010-African_Development_Review.pdf
Hall, J., Matos, S., Sheehan, L. and Silvestre, B. (2012), Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion?. Journal of Management Studies, 49: 785–812. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1467-6486.2012.01044.x
Kistruck, G.M., Webb, J.W., Sutter, C.J., & Bailey, A.V. 2015. The double-edged sword of legitimacy in base-of-the-pyramid markets. Journal of Business Venturing, 30: 436-451. https://econpapers.repec.org/article/eeejbvent/v_3a30_3ay_3a2015_3ai_3a3_3ap_3a436-451.htm
Kistruck, G.M., Webb, J.W., Sutter, C.J., & Ireland, R.D. 2011. Microfranchising in base-of-the-pyramid markets: Institutional challenges and adaptations to the franchise model. Entrepreneurship Theory and Practice, 35(3): 503-531.https://journals.sagepub.com/doi/pdf/10.1111/j.1540-6520.2011.00446.x
Karanda, C., & Toledano, N. (2018). The promotion of ethical entrepreneurship in the third world: Exploring realities and complexities from an embedded perspective. Business Horizons, 61(6), 881-890. https://ideas.repec.org/a/eee/bushor/v61y2018i6p881-890.html
London, T. and Jager, U (2019). Cocreating with the base of the pyramid. Stanford Social Innovation Review (Summer): 40-47. https://ssir.org/articles/entry/cocreating_with_the_base_of_the_pyramid
London, T. (2009). Making better investments at the base of the pyramid. Harvard Business Review (May): 106-113. https://hbr.org/2009/05/making-better-investments-at-the-base-of-the-pyramid
London, T. 2011. Building better venture with the base of the pyramid. In London, T. & Hart, S. (Eds). Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. Upper Saddle River, NJ: FT Press. pp. 19-44. https://www.pearson.com/us/higher-education/program/London-Next-Generation-Business-Strategies-for-the-Base-of-the-Pyramid-New-Approaches-for-Building-Mutual-Value-paperback/PGM30522.html
London, T. and Esper, H. 2013. Building a scalable business with small-holder farmers in Kenya: honey care’s beekeeping model. Ann Arbor, MI: WDI Publishing (formerly Globalens) Case GL1-429-313D. https://erb.umich.edu/2013/04/09/building-a-scalable-business-with-small-holder-farmers-in-kenya-honey-cares-beekeeping-model/
Mramba, N. R. (2015). The conception of street vending business (SVB) in income poverty reduction in Tanzania. http://www.ccsenet.org/journal/index.php/ibr/article/view/45144
Najafizada, S. A. M., & Cohen, M. J. (2017). Social entrepreneurship tackling poverty in Bamyan Province, Afghanistan. World Development Perspectives, 5, 24-26. https://www.cabdirect.org/cabdirect/abstract/20173175653
Webb, J.W., Morris, M.H., & Pillay, R. 2013. Microenterprise growth at the base of the pyramid: A resource-based perspective. Journal of Developmental Entrepreneurship, 18(4): 1350026 (20 pages). https://www.worldscientific.com/doi/abs/10.1142/S108494671350026X
Webb, J.W., Pryor, C.G., & Kellermanns, F.W. 2015. Household enterprise in base-of-the-pyramid markets: The influence of institutions and family embeddedness. Africa Journal of Management, 1: 115-136. https://www.tandfonline.com/doi/abs/10.1080/23322373.2015.1024089
Webb, J.W., Kistruck, G.M., Ireland, R.D., & Ketchen, D.J. 2010. The entrepreneurial process in bottom of the pyramid markets: The case of multinational corporation/non-government organization alliances. Entrepreneurship Theory and Practice, 34(3): 555-581. https://journals.sagepub.com/doi/pdf/10.1111/j.1540-6520.2009.00349.x
Wu, A., Song, D., & Yang, Y. (2020). Untangling the effects of entrepreneurial opportunity on the performance of peasant entrepreneurship: the moderating roles of entrepreneurial effort and regional poverty level. Entrepreneurship & Regional Development, 32(1-2), 112-133. https://doi.org/10.1080/08985626.2019.1640479